With more than 10 years of experience working as a news writer and public information officer, Penguin Media Consultants President Tonie Auer brings clients a realistic vision of what to expect in generating publicity.  Auer’s inside knowledge of what reporters look for and use is just part of her vast experience with the media ranging from health care to law and business-to-business. As president of Penguin Media Consultants, Auer’s professionalism in the field of public relations is un-compromised.

Prior to Penguin Media Consultants, Auer was a staff writer for The Fort Worth Business Press and was a Public Information Officer for the University of North Texas in Denton. Auer was responsible for planning and implementing special sections for the weekly business journal at the Business Press. At UNT, she directed the media relations efforts for a variety of programs including the College of Education.

While possessing a solid understanding of research, media relations, and the principles of public relations, Penguin Media Consultants understands the importance of results: measurable improvements in your competitive position directly resulting from your public relations efforts. We work side by side with you to ensure you’re achieving the goals you desire.

We offer the assurance of knowing who is meeting your needs and representing your public relations efforts. We’re a dynamic company serving the needs of both large and small businesses and institutions. Our goal is to improve your bottom line.

EMPLOYMENT HISTORY

Dec. 01 to current     PRESIDENT - PENGUIN MEDIA CONSULTANTS

Duties include freelance writing, public relations consulting, media relations, media training, press kit development, strategic planning, speech and article drafting, crisis planning and community relations

Oct. 99 to Dec. 01     STAFF WRITER - Fort Worth Business Press

Duties included writing for weekly special sections, ROP stories and columns

Oct. 98 to Oct. 99     PUBLIC INFORMATION OFFICER - University of North Texas

Duties included writing for quarterly alumni magazine and monthly in-house publications, writing press releases, covering science and education beats, coordinating special event coverage, serving as a media liaison, supervising student interns

May 98 to Oct. 98     HEALTHCARE, INSURANCE REPORTER- The Business Press

Duties included writing healthcare and insurance stories and columns, staying on top of pending legislation and issues in the fields, special section stories

Aug. 96 to May 98     EDUCATION REPORTER - Killeen Daily Herald

Duties included production of the weekly education page, coverage of school news and events, in-depth education issues, school board meetings, features and spot news, supervision of student interns

April 93 to Aug. 96     COURT REPORTER - Midland Reporter Telegram

Duties included: coverage of federal and district court activity, features, special packages, news, in-depth examination of health issues

Feb. 92 to April 93     CITY/POLICE REPORTER - Durant Daily Democrat

Duties included: coverage of city council and city news, police beat, features, agricultural news, spot news, photography and film processing, page design

May 91 to Feb. 92     MANAGING EDITOR/CITY EDITOR - Bonham Daily Favorite

Duties included: supervision of a four-person staff, page design, photography and film processing, features, spot news, agriculture, city and county government 

Clients

Fort Worth Women's Business Center

City of Fort Worth International Center

Public Relations

Towery Publishing - research and writing for 2002 Fort Worth Chamber of Commerce Economic Report and Relocation Guide

Fort Women's Business Center - press releases, research and writing of three manuals for new start-up entrepreneurial courses

Mark McElroy - guidance and editing of book authorship

Writing

American Profile

Nurseweek

Dallas Business Journal

Stuart Bacon

Heritage Media Corporation

MD News

Northeast Newspapers

Garden Center Merchandising and Management

Inside Collin County Business

Women's Enterprise

Awards

2000 American Cancer Society, Texas Division, First Place Editorial

1997 Texas APME, Honorable Mention, Spot News Writing

1997 Texas APME, First Place, Team Effort, for package I helped develop

1997 Dallas Press Club, Katie Award, for package I helped develop

1996 Texas APME, Honorable Mention, Feature Series Writing

1995 American Cancer Society, Texas Division, First Place News Writing

1995 American Cancer Society, Texas Division, First Place Opinion

1993 Hearst Distinguished Journalism Awards, First Place Sports Series Writing

1991 Texas APME, Second Place, Feature Series Writing

Education

Baylor University, BA in Journalism 1991

Community Services

Vice President, DFW Chapter of the American Society of Business Publication Editors, February 2003 to current

Denton Soccer Association, assistant coach, fall 2000 to current

Denton Soccer Association, BU6 commissioner, May 2001 to Nov. 2001

St. Mark’s Catholic Church Eucharistic minister, July 2000 - current

St. Mark’s Faith Formation teacher, September 2000 – May 2001

Denton Habitat for Humanity board of directors member, Jan. 99 to May 2000

Denton County CASA advisory board member, March 99 to Dec. 99

Candle lighters of Fort Worth board of directors member, Jan. 99 to May 2000

American Cancer Society of Texas media awards judge, 99 contest