"PROMOTING YOUR BUSINESS ON A SHOE-STRING BUDGET"

Small Business Resource Council Sponsors Seminar

             There is no such thing as free advertising, but there are ways to maximize publicity with small efforts!  Every business planner tells you to spend 20% of your time marketing your business.  By making and keeping contacts with the media, you can get your name out to the public as an expert in your field and keep your business in the public eye.  At this seminar, you will learn the purpose of media relations, how to write a press release, and how to be interviewed by the media.

             The Chamber's Small Business Resource Council is pleased to present Penguin Media Consultants President Tonie Auer in this exciting and informative seminar on Friday, May 31, 2002.  Registration will begin at 8:00 a.m. and the seminar will conclude by 9:30 a.m.  There is no cost to attend, but registration is requested.  Registration is available online or by calling Sue Beachem at 817-543-4282.

            With more than 10 years of experience working as a news writer and public information officer, Tonie Auer brings clients a realistic vision of what to expect in generating publicity.  Auer's inside knowledge of what reporters look for and use is just part of her vast experience with the media ranging from health care to law and business-to-business.

Prior to Penguin Media Consultants, Auer was a staff writer for The Fort Worth Business Press where she was responsible for planning and implementing special sections for the weekly business journal.  She was previously a Public Information Officer for the University of North Texas in Denton where she directed the media relations efforts for a variety of programs, including the College of Education.

While possessing a solid understanding of research, media relations, and the principles of public relations, Penguin Media Consultants understands the importance of results: measurable improvements in your competitive position directly resulting from your public relations efforts. They will work side by side with you to ensure you're achieving the goals you desire.  For more information on PMC, see www.penguinmediaconsultants.com.